ABOUT US
Australia is home to some of the most diverse and demanding terrains in the cycling world. It is this landscape that helped shape our past in the cycling scene, and has developed a thriving and unique cycling culture we see today.
Apollo has a rich history of developing bikes to suit the Australian landscape and marketplace. We currently design and distribute 3 core bike brands of our own.
APOLLO
Our most comprehensive range, including a wide range of MTB, gravel, urban and e-bikes.
NEO
Neo bikes are lightweight kids bikes. Ranging from 12″ balance bikes to 26″ models, they’re designed to be safe and fun for all kids to learn to ride
RADIUS
The Radius range showcases a wide range of kids bikes, and casual MTB and lifestyle bikes for adults. Each bike is designed with “affordable quality” in mind.
Over the years, we’ve used our passion for cycling, and industry experience to build lasting relationships with a robust network of retailers around the country. We proudly distribute a wide range of world-class products and brands that cater to all cyclists, whether they race professionally, commute everyday to work, chase their fitness goals, or just want to ride with their friends or family.
OUR HERITAGE
For over 40 years, Apollo has delivered bicycles to the Australian marketplace that are synonymous with performance and quality. Proudly Australian owned, and designed in Australia, our history showcases a record of supporting the sport of cycling and its athletes at all levels, with an extensive honour roll including champions such as Cadel Evans. Many life-long cyclists fondly remember their first bike being an Apollo, and collectors today proudly show off their original or restored steel frame Apollo bikes.
From this historic connection to riders, and with an understanding of our unique marketplace, we’ve evolved over the years from more than just a local bicycle brand, into a diverse wholesaler which also exports our Australian designed bicycle ranges internationally.
In recent years, Apollo merged with GPI Group, and we are now titled GPI Apollo. Now with access to a larger network of warehouses and dealers nation-wide, this allows greater coverage for the brands we distribute, and increased operational efficiency.
Today, in addition to our own brands of Apollo, Neo, and Radius bicycles, we proudly distribute a growing range of international cycling brands around Australia, giving bike shops a comprehensive range for their floor. Our goal is to provide our dealer network with a quality selection of brands, so they can provide their customers with the exact products they need.
OUR TEAM
Here at GPI Apollo, our growing team consists of passionate and experienced staff, many with extensive backgrounds connected directly to cycling, and specifically crafted roles allow staff to utilise their expertise.
- We have dedicated Product Managers, backed by our internal Sales Team and Sales Reps.
- Our in-house marketing and graphics team are set up to craft localised marketing campaigns and content creation that connects with your target audience, with the added advantage of understanding the cycling industry and your brand.
- The Warranty and Tech Centre departments bring extensive mechanical and retail experience to the table
- An expanding warehouse team to tackle increasing demand for product within the industry
OUR VISION
With our dedicated Product Managers and in-house marketing and graphics team, we’re capable of launching a range of campaigns and initiatives to the Australian market. Key methods to get your brand in front of new consumers in the Australian market can include:
Event Sponsorship
Australia hosts a large number of world-class events; UCI Tour Down Under, Noosa Triathlon and numerous Enduro races which grow in popularity each year. Event sponsorship grants brands a tent with prime position, allowing customers to see and test product.
Team & Athlete Sponsorship
We’re proud to partner with local teams and rising stars to give them the chance to benefit from the best cycling equipment available. At the same time, this is perfect for building brand recognition and desirability amongst hundreds of the most active cyclists out there in the community.
Social Media & Advertising Campaigns
Launching local social media pages for a brand allow us to connect consumers directly to the product, providing timely updates on stock, where customers can buy in-store, and answering technical questions so they can make informed purchases.
Giveaways, contests, and a range of digital and print advertising are highly effective in engaging new customers and quickly building brand awareness.
WE’D LOVE TO HEAR FROM YOU
As cycling continues to grow and evolve, we’re always looking to expand our range, and would be excited to help launch and grow your brand within the Australian market. To get in touch with us, head over to our contact page here, and feel free to follow GPI Apollo on social media!
